Leo! Leo!
Mangia! Mangia!
Details
Rooted in tradition. Leo! Leo! brings forth knowledge and process of artisan gelato making from their family ties to their home region of Florence, Italy. After many years of perfecting the craft from the world's most skilled gelatiers, owner & founder Niccolo Lekai created Leo! Leo!, a company committed to continuing the 500-year-old Italian tradition of handcrafting fine gelato on the golden coast of California.
Services
Year
2025
With 10 years of business behind them, owner and master gelatier Niccolo Lekai poised to rebrand Leo! Leo! to become a consumer-facing brand that was approachable first from a regional perspective but scaleable to a national relatability. The main focus of this rebrand was not to depart from Italian heritage or an artisan quality but to bring emotion, youthfulness, and approachability to the brand while keeping intact their core values of supporting the local economy at any cost.
Carolyn Herzberg developed the brand identity, packaging, apparel, digital, web & all print collateral to have a go-to-market brand package. Identity marks, brand voice, and digital strategy were all built to create an evocative, transparent, & relatable brand experience.
Credits
Creative Direction
Carolyn Herzberg
Photography
Russell Holliday
CGI
Tricycle Studio
