Weirdo Whiskey
Weird is Wonderful
Details
A new paradigm shift in the spirits space, Weirdo was born to service the odd ones who need celebration. Bringing in the idea that "Weird is Wonderful," the brand celebrates the idea that creatives are often outsiders, and this is a product that brings those people together.
Services
Art Direction
Packaging
Year
2024
A very specific aesthetic, & concept was required to connect the appropriate consumers to this product. Weirdo reached out to us to develop a brand that transcended the traditional whiskey market in an undeniably individual way.
I developed the brand identity, packaging, and web to bring this brand to market. Packaging strategy was at the forefront of this project, utilizing complex manufacturing techniques to set it apart from the rest of its competitors. An accompanying web experience was also developed to give their b2b business a place to learn more as well as connect with wholesale opportunities.
Credits
Creative Direction
Carolyn Herzberg
CGI
Tricycle Studio
